CBDiablo Responds To CBD Consumer Advice From Food Standards Agency (FSA)

with No Comments

CBDiablo Responds To CBD Consumer Advice From Food Standards Agency (FSA)


Over the years of working with CBD, we can never be too sure that the sands will move beneath our feet. Before we directly respond to the FSA’s new updated advice, we’d like to supply some context.

Our industry, and the supplements we sell, have always been under scrutiny and we have regularly encountered barriers; our bank accounts have been cancelled, we are regularly stopped from accessing services (social media accounts, email marketing platforms, and payment gateways) and constantly changing guidance from the FSA. There have also always been two camps in our industry; corporate interests and grassroots advocates for cannabis-based medicines. Each with a different perspective on how best to utilise the potential for cannabinoids.

Millions of pounds (and dollars in the USA) have been poured into the research and development of cannabinoid-based therapeutics and in the UK there are many medical companies set to launch medical cannabinoid products off the back of this research. There is no doubt, that cannabis-based medicines have a very promising future.

In the UK, the industry is split in two: the medical cannabinoid industry (which contains high doses of cannabinoids, including THC to treat conditions, most notably epilepsy) and the well-being ‘food supplement‘ industry (lower doses designed for well-being purposes, and not backed by enough research to make *medical claims). We exist in the latter of the two.

Over the last two years, we have been subject to a ‘novel food’ process which understands whether a ‘novel’ (new) food substance is safe to eat in the long term – it is also a way to regulate an industry from a governmental point of view and ensure that the food supplements being sold are ‘safe’.

It is also safe to say that the FSA’s novel food process has not been without controversy within the industry.

The grassroots advocates for cannabinoid-based medicines have suggested that there are corporate (big pharma) interests at play, and they are lobbying the government and putting government apparatus to work in order to curtail the cottage ‘well-being’ industry. The purpose of this is to ringfence ‘effective whole plant extracts’ and profit from them as ‘medicines’ which require a license (granted by the government) to sell.

Many actors suggest that there is a fundamental lack of understanding of the products, and others go further with their accusations and suggest that the FSA is subject to a powerful lobby; therefore, restricting the ‘well-being’ industry to the less effective isolate CBD extracts.

The counterargument is that cannabinoids are not fully understood and they need to be regulated and standardised so they can be used to treat patients effectively. This requires a huge body of research and products created to certain specifications.

Unfortunately, the situation being the scenes is increasingly complex and political. We know that during the novel food process, studies have shown the bioaccumulation of ‘Isolated CBD‘ in the liver. There are studies into full spectrum whole plant extract which display differing results.


Our Thoughts.

The cannabinoid industry is increasingly complex and fast-moving, so it is understandable that consumers are not aware of the full context of ongoing studies, regulation and compliance, and warring factions with vested interests.

We understand that the Food Standards Agency (FSA) are now recommending a daily limit of 10mg of Cannabidiol (CBD) for adults influenced by potential risk factors. Our thoughts are that the current update is that it is ‘advice‘, and therefore, there will not be an immediate change in any of the supplements that we supply. We are, however, taking this very seriously as we wish to put our customer’s health and well-being first.

It is worth noting that the study which led to the updated guidance uses a study looking at the impact of ‘ 98% Isolate CBD‘, with no context of studies looking at the impact of broad-spectrum distillates or whole plant extracts which are very different to a single-molecule substance. Thankfully, most of our products are still using full-spectrum whole-plant extracts and broad-spectrum distillates. The products affected by this guidance are our CBD gummies, CBD Capsules and liposomal Cthulhu.


Therefore, the advice is missing context and does not reflect the nature of ‘CBD’ products in all of their forms. (see here for more context) and the report is here.


The study shows that while there is bioaccumulation, the toxicity does not come from the CBD, but from contamination of the extract within the study. To create an Isolated CBD requires significantly more processing which leaves room for contamination of the extract itself. This is not the case for cold-pressed or raw hemp extracts.


This is not helpful for us as a seller of CBD and does not help us understand how we can innovate to better serve consumers. This advice does not help us protect our customers, nor does it help customers make informed decisions about the supplements they take. 


It has also been a very strange situation to watch the way this advice has been misrepresented in the media to spark fear and concern for CBD products in general. It is certainly an unfair narrative and does not reflect the reality of ongoing studies and warring vested interests; the situation surrounding cannabinoids is significantly more complex than it has been represented in the media.

We will continue to keep an eye on any updates and try to adapt to best serve those who are important; the people who get so much benefit from our Cannabinoid supplements

CBDiablo X Edinburgh Eagles Rugby League

with No Comments

CBDiablo X Edinburgh Eagles Rugby League

The journey that we have been on with CBDiablo has been, at times, wild. Behind the scenes, we have worked extremely hard to build a brand in an industry that is specifically difficult to navigate.

One of our dreams has been to sponsor a sports team – particularly a rugby team. Rugby is a sport both of us follow and we regularly watch family members play on an international level. It has also become very clear that CBD can play a huge role in a player’s performance – and mental health is a critical issue within the Rugby community. Everything here is something we both live and breathe.

It, therefore, comes as no surprise that we are both genuinely delighted to be the main sponsor for the Edinburgh Eagles Rugby League ClubWe are extremely proud to be associated with the team and we’re genuinely invested in the team’s success. Our ethos and that of the team, align perfectly. 

Our initial sponsorship is for two seasons, however, we have already started to put plans in place to ensure the longevity of the partnership. More on that in a second…



More About the Edinburgh Eagles

Edinburgh Eagles is Scotland’s premier community Rugby League club with a record 11 league titles in the SRL and most recently enjoying success in the NERL being crowned champions in 2019.

The club was founded in 1998 and has built up a great reputation based on hard work and playing in the spirit of the sport.

Having developed over 15 players who have gone on to represent their country the club embarks on a new era from 2022 laying down ambitious plans for growth over the next five years.

The club is based out of the prestigious Royal High School where they currently train and play all of their home fixtures.

Scottish Championship winners (11 times): 1999, 2001, 2002, 2003, 2007, 2008, 2009, 2011, 2012, 2018, 2021
Scottish Cup winners (3 times): 2018, 2019, 2021
NERL Championship winners: 2019
NERL Cup finalists: 2018


Martyn Gill, the new Director of Rugby at the club, had this to say about our partnership:

“We are delighted to have CBDiablo as our main sponsor for the 2022 and 2023 campaigns, with a view to growing the relationship further. I think from our initial conversation it was clear that there was alignment and already we are seeing the benefits that go beyond a transactional relationship. We believe CBD has a place in the industry and believe CBDiablo are the guys to be at the forefront of that drive. We are excited to see where this leads to and have welcomed them to the Eagles family with open arms!”

We’re delighted also and have found Martyn excellent to work with so far.



Moving Forward with the Edinburgh Eagles

For us, this is a little more than a promotion. We are heavily invested in Rugby in our personal lives so we are thrilled to be able to support a local team. Our aims are to support the Edinburgh Eagles in their pursuit of continued domination and to reach new heights.

In the coming months and years, we will be working closely with the staff & team to develop a plan of action.




Support for CALM

Our mission to support CALM is fundamental to why we get up every morning.

We are extremely passionate about the work the charity does, and we have personal experience of the benefits of such an organisation.

Sporting clubs are on the frontline of making life easier for those struggling; they offer community, discipline and recreation. Rugby clubs have always been tight-knit group that supports each other through the thickest of troubles. The cold, muddy hardship of a rugby match encourages a kind of ‘sibling-hood’ among the players.

We will be working very closely with the Edinburgh Eagles in their own support for CALM and mental health. We plan to work together on events which are dedicated to raising money for suicide prevention.

CBD for Sports

We are already in the process of developing a range of products that are designed specifically for sports – with Rugby and other high intensity and impact sports in mind.

Our range will include:

We will be developing a range of products designed for sports with the team and hopefully, we can provide some assistance to their continued domination.

Our Impact: April 2021 – 2022

with No Comments

Our Impact:
April 2021-2022

Just when you thought 2020 and 2021 were bad enough… in comes 2022!

We don’t want to remind you of all the bad stuff but we can’t ignore the effect COVID has had, followed by renewed tensions in Europe, and a cost of living crisis. Things are really tough for us all at the moment. 

CALMzone is seeing an unprecedented rise in calls to the helpline. 

We’re not ones to hide – the last year has affected our well-being (personal & business) too. We have seen our expenditures rise and incomes fall, from the start of the year, which has had a huge impact on our donations too. 

Regardless, we set out on this journey knowing that it wasn’t always going to be easy. Right now, we’re focusing on surviving and pushing out the other side stronger.

As we did for April 2020-2021 we wanted to take a couple of minutes of your time, and share the milestones from this year. 

It is also our opportunity to say thank you for all of your support – this is what you have helped us to achieve!

Cue the infographic!

A Year of Hard Work

The last year has been one thing to another. 

Thanks to your continued support – telling your friends – coming back to us month on month and sending us supportive messages. Thanks to you our business survived the hardest months we’ve had since we began.

As you can see in the figures above, your support has enabled us to donate £10,333.87 between April 2021 April 2022. CALM estimates that each potentially life saving phone call costs £8: this means that our donations have helped answer 1291 calls this year. That’s 107 calls per month, and over 3 calls per day (on average)

You’re the reason why this is happening! So thank you!!

Looking Forward

The impact that the pandemic and lockdowns has had on the mental health of the globe is yet to be seen. Then the added pressures of war close to home and harsher living conditions is making things very difficult to cope. 

There seems to be no rest. 

We’d like to take the opportunity to let you know that there is support there if you need it. We donate to CALMzone simply because they offer a free helpline to anybody; whether you’re worrying about money, stressing about your future or you’re struggling to manage… even if you’re worried about somebody else! CALM is your first port of call. 

For us, we are continuing to work on growing our business to keep the money flowing where it needs to be. 

We have a few exciting projects ahead!

How Do You Become Happy?

with No Comments

How do You Become Happy?

For us to be writing about this is already a risk. Whatever your idea of happiness is, is built around everything you have experienced in life. There is, therefore, no blanket answer: to ‘How Do You Become Happy?’.

The idea behind this post is to document something that we ourselves are trying to understand, come to terms with and put into practice in our lives. The purpose of this post is to outline some philosophies and behaviours that we implement in our own lives and thinking.

These things are what helps us, and we’d like to share them with you.


(If you are reading this and you’re at your wits end – Please, check out CALMzone)


Accepting Unhappiness

We are avid readers/ listeners to podcasts, books and philosophy of all kinds. Most of the time we have a desire to learn and to listen to what other people consider the ‘secret sauce’ to life. If we’re not talking about CBD in the office, we’re usually talking about interesting ideas.

The first thing that we remind each other is that feeling bad is a part of life. Pain is our brain & body’s way of alerting us to something that may be wrong. We say, Constant happiness is impossible to achieve and can be extremely dangerous to chase.

The formative idea came from a conversation that was inspired by Ryan Holiday’s book ‘The Obstacle is the Way’ which is a modern take on stoic philosophy. The idea is to push into the wind of life and dig deep when it becomes hard; you’ll thank you past self for it in the future.

Although it sounds counterproductive, we realised that by shying away from our challenges (or feeling bad) we are, in fact, hurting our happiness. We all need some kind of suffering to truly appreciate when things are good.

Even one of the ‘happiest men on earth’ Matthieu Ricard has admitted that he is ‘pissed off all the time’. The point is, it is not how you feel, it is how you respond to those feelings.

Mo Gawdat, during is an interview with Steven Bartlett, articulates his way of dealing with challenges with a mental flowchart:

What is happening? – Ask yourself: Is this true? – Where do we go from here \ Do you have ultimately have control of the situation? 

There are two ways to look at this: When something bad happens – when you’re feeling a negative emotion.

A Bad Situation

Mo managed office managers when he worked at Google – they would come to his office and moan about things going on in their work lives. His process was fairly uncompromising.

He would only allow them 10 minutes to vent and get what they want to say off their chest. They could explain the situation in any way they would like.

He would then ask them: is what you’re saying true or your perception of this? Are legal really being difficult? Is there any evidence of them helping you in the past? Is there a reason why you’re facing this issue?

Then he would ask: So, what are we going to do about it? How do we move forward from here? 

Ultimately, Mo was simply facilitating an internal dialogue with his managers to enable them to look past the obvious troubles, process the situation with a clear mind and send them back with ideas as to how to resolve the issue. There are two ways to deal with an issue: let it defeat you and lay down, or to rise to the challenge and face the obstacle with positivity. It is pretty clear to see which outcome will be best for all parties involved.

At a moment like this, it gets us thinking back to a time when we suffered a crushing disappointment (we’ve had many). We’d ask ourselves the same questions and it has enabled us to remain positive at the points when it seemed the bleakest.

A Negative Emotion

He goes on to explain that many of us are already fantastic at dealing with situations at work, or in life, but struggle to apply the same three steps when we are in our own minds. It is the human condition to have negative pervasive thoughts – things like ‘I can’t’ – ‘I am a horrible person’ – ‘I am rubbish at this’ – ‘I am failing’.

The process is the same:

How are you feeling? Understand it and where these thoughts are coming from

Interrogate yourself: Is what you think true?

If Yes: So, what are we going to do about it?

If No: Then what are you worrying about? 

We often remind each other that these feelings are temporary and will go away, and there are things we can be doing to work past bad times into better times. As the saying goes, sometimes what seems like the hardest thing to do may have the best outcome. If we give in and give up, we will never overcome.

Baby Steps...

Over the years, both in work and life, we’ve become quite ritualistic. A little bit every day will eventually grow to something much bigger.

The principle is that: anything that is worth anything is worked on, refined, and subsequently earned, through consistency. As is the old saying: ‘Everest is climbed one step after another’.

For us, represents the very meaningful idea that small actions, done consistently with focus and a goal, will pay dividends. We strongly believe that tiny changes every day will lead to a happier life: the first is habits and the second is something called Neuroplasticity.



We believe that consistency is what keeps us positive, motivated and on an even kilter. Since the start of the year, we planned to reduce the amount of alcohol we consume, spend more time being present and think much more carefully about what we do with our time. It was obvious that we couldn’t do all of these things together so we started small and made them habits.

We used to laugh about how the gym used to seem like a nightmare: now, it has become so entrenched in our routines that we now discuss how antsy we feel when we haven’t been (more on this in a second).

A mutual friend of ours set out to limit the time spent on social media: they found that leaving their phone by the front door of the house freed up a couple of hours. Instead, they became much more productive at work, felt they had more time for exercising, cooking reading a book and spending real time with family. One small change made a huge difference.

This topic is so open-ended that it may deserve its own blog post in the future, but for now, we can outline the basics and move on to Neuroplasticity.



In very simple terms this relates to your brain’s ability to ‘modify, change, and adapt both to structure and function… in response to experience’.

Without you knowing it, small habitual routines you do change the way your brain works and alters the way you perceive reality. Not in a ‘you’re going crazy’ kind of way, but you start to instinctively jump to a particular way of thinking if you do it often enough.

It is why our gym trips became easier, affirmations work and repeated behaviour become ritualised. Let’s talk about social media again…

On average, we humans spend 150 plus minutes on social media a day; that is 150 minutes of AI algorithms serving us extreme points of view, and encouraging us to become awash with negativity. Our primitive minds are wired to focus on an immediate danger, and when that danger comes in the form of a worrying article or an existential threat, a comment somebody said that is upsetting or that you strongly disagree with, our instincts persuades us to fixate on the negativity long enough for the algorithm to think you want more.

Thus starts an endless cycle of negative re-enforcement.

Have you read a worrying news article today? Read through (or participated) in an argument on Twitter/Reddit? Found yourself in a situation that makes you unhappy?

Every time your brain is fed negativity it will adapt itself to accommodate. After so long, your brain will start to look more, and more, for the negative and the world around you suddenly seems like a really horrible place.

Can you see this in yourself? A few of our team have certainly been there and it has taken an almighty effort to get away from it (a holiday without wifi to be exact).

Now, we try to reverse engineer our physiology and replace the negative with something positive, or healthy and meaningful. Things like a mindful moment, some exercise, positive thinking, looking for the good.

At first, it felt weird and hard (like going to the first few gym sessions) but after consistently every day it did make a difference. With the small change of feeding out brains positivity, it was very clear that our minds became better and better and automatically being positive, motivated, active, content and happy.

Great Expectations

If there is anything we have learned it is that happiness is about perspective.

There is a train of thought that goes a little bit like this: the more I get, the happier I will be. This could be friends, success (in career or love life), money, acclaim, followers…. whatever. Most of the time, this will lead to a short-lived happiness. A bump of dopamine. Wooohooo!

To your brain, win is a win. There is not an exponential increase in how good something feels, despite it being more converted. There is a cut-off: after a certain point, your happiness does not grow exponentially with your household income. Money can bring happiness, but only to a certain point. It seems as though the depreciation comes from the fact the more you have, the higher, your expectations will become.

Consider a meal at the highest-rated restaurant near you. To a multi-millionaire, who can eat this meal whenever it takes their fancy, it may seem bland, boring and the same old. To somebody who has booked months in advance and saved up for 2 months for the privilege, this may well be the best meal they have ever eaten in their life.

The meal is the same, but the expectations are very different. One person’s pushbike is another person’s private jet. It is a matter of perspective.

If you are reading this (and live in the northern hemisphere), then you are among the 10% luckiest, most affluent humans currently on earth. and potentially within 0.000001% of most affluent humans who have ever lived. Consider that for a second that suicide rates are increasing exponentially.

For many the idea of ‘how can you be rich and unhappy’ is easy to swing by; by ultimately having more stuff, could be making us all more unhappy.

After a long debate, we came to the conclusion that we needed to reassess what makes us happy in life. Yes, shiny things are nice, but are they ultimately fulfilling? We often talk about the things we’re grateful for- and in doing so we encourage the old brain to focus on the positives.

Our happiness comes from the fact that we have a fun and enjoyable work life, a personal life with variety and big families (many kids to see at Christmas). We often say to each other: yes, while things aren’t always perfect – could they be worse?  Is there something we can do about it? In what ways are we lucky?

It can be a struggle, but when we feel ourselves getting worked up we make a big effort to refocus and bring our conversation to things that are going well, and things we are grateful for.


A Beginners Guide to CBD

with 1 Comment

A beginners Guide to CBD

CBD is absolutely worth the hype. 

… but it is only worth it if the product you purchase is actually CBD, and not some kind of fakery. For most people, the CBD world seems so big and inconsistent that it is really difficult to know what you are looking at, or where to begin!?


You may find this blog post as one of the following three. 

  1. You’re completely new to CBD but you’re unsure where to begin, or how to navigate the mine-feild that is the CBD industry.
  2. You’re looking for a friend, or family member who may benefit from trying CBD.
  3. You’ve tried CBD before but you were not satisfied and you haven’t given up on CBD yet.
  4. None of the above and you’re on an info binge.

Whether you find yourself in the first, second, third or fourth category, you may still be searching for the best CBD oil for beginners?

Let us walk you through some of the options that are best for beginners. 


Starting out

How much CBD should I take?

The advice we always give to beginners is to start low & slow

There are a few reasons for this; firstly, it helps your body get used to the cannabinoids (and therefore uses them more effectively) but it also ensures that you do not waste money on a strength you do not need. CBD is unlike many other remedies – the idea that ‘more means better’ does not always apply to CBD.

Before you look into product options it is important that you have an understanding of the Endocannabinoid System. This is the network of receptors which uses cannabinoids. As we are all unique, the way in which our ECS used cannabinoids changes from person to person. So one person may need 20% oils while another may only need 2.5%.

Also, if you take too much CBD you may experience some negative side effects. These can include a dry mouth, ‘brain fog’, sleepiness, nausea or a runny-tummy. This happens very rarely and the side effects pass pretty quickly so don’t worry at all! It’s just best to start small. 

We need to be honest here too: as a retailer of CBD we should not (ethically or legally) be making medical claims about our products, so a reputable CBD retailer will not sell a particular strength depending on the medical condition. You may have been given the advice to take the strongest oil you can but that may put you out of pocket. By far the best thing to do is to start with a low concentration and slowly increase until you find your ‘sweet spot’.

How to take CBD Oils?

Compared to say CBD gummies, or capsules, a CBD oil can take some time to get used to. With the oil you may need to work out how much CBD you’re taking by counting the drops you’re taking under your tongue. 

The requires a little dance in the mirror and some getting used to. 

The best way to take CBD oils is sublingually – under your tongue. This means that the gland absorbs the cannabinoids very quickly and effectively directly into your blood stream. When you digest the CBD it can become less effective, but does last for longer. 

An oil is the best of both worlds: you get a quick dose under your tongue, and the rest is absorbed in your digestive system. 

The Best CBD Oil for Beginners

This is just an informational post and we are trying to be helpful more than anything, but we do have a range of awesome CBD oils for beginners that you may be interested in.

Dina 500mg CBD Oil (5%)

Dina is our number one suggested CBD oil to beginners. It is the second lowest concentration we do and is the ideal starting point for most new-comers. What makes the oil special is that it is whole plant, raw (contains the raw CBDa compound too) and full-spectrum which means that the oil contains a wide range of naturally occurring nutritious compounds (including waxes, amino acids & terpenes) which contribute to the synergistic entourage effect.

The formula is exactly how nature intended and contains all the active compounds that are the unsung heros of CBD oils. It does give the oil quite a strong taste but packs a powerful punch above its weight class!

The second option we suggest is the 500mg pharmaceutical ready CBD spray Cherub. The bottle is 20mls so the concentration of the oil is 2.5%. This is the lowest concentration we currently do which is perfect for those who want to start really slow.   

We suspend a broad-spectrum range of cannabinoids in a superior terpene rich MCT oil blend which gives it a light flavour and rapid absorption. Plus, an easy to use spray nozzle. The spray does not contain THC.

This oil appeals to beginners because it is light tasting, easy to use and easy to dose. 

If you are a a sports person, or somebody who is active on a daily basis, then Cherub may be the ideal CBD oil for beginners. 

Much like Dina, this oil has a 5% concentration of CBD. The bottle is 20mls so the whole bottle contains 1000mgs of CBD. Exactly like Cherub, Virtue suspend a broad-spectrum range of cannabinoids in a superior terpene rich MCT oil blend which gives it a light flavour and rapid absorption. Plus, an easy to use spray nozzle. The spray does not contain THC.

Virtue stands as a step up from Dina & Cherub. It has a slightly darker appearance compared to Cherub down to the concentration of hemp vegetable extract. 

Diablo 1000mg

For those looking for an oil with a little more weight, then our 1000mg (10%) Diablo is more than enough to itch that scratch. The diablo formula is our most popular product and is a blend that we are extremely proud of. 

Like Dina, it contains a wide range of naturally occurring cannabinoids & petrochemicals and packs quite a punch. As long as you start nice and slow, this oil could be a one-stop-shop for any CBD user, new or otherwise.

Most users of Diablo never look elsewhere for their monthly CBD purchase. 

If you have made it this far, then thank you. Starting your CBD oil journey can be a little confusing and scary so we completely understand if you feel like you need to do a little more exploring before finding the brand that resonates with you. 

If you have any questions or wish to speak to us then get in touch!

Our Impact: April 2020 – 2021

with No Comments

Our Impact:
April 2021

This past year as been one of the hardest and most challenging that many of us have ever seen. With the unprecedented pressures of a global pandemic, the effects it has had on our working lives and the psychological impact of a year in lockdown. 

It has been a very long year indeed.

For us, the end of April 2021 marked 2 years since pen was put to paper, and the ideas behind CBDiablo were born.

So to put aside the doom and gloom for 15 or so minutes, we wanted to share something that is really special for us: the impact we have all (including you reading this, yes, you!) made in the last 24 months and to showcase some of the milestones that we have managed to achieve. 

Cue the infographic!

A Year of Hard Work

Over the last 24 months, we have had so many very high highs, and some crushing blows and disappointments.

Thanks to your continued support, of telling your friends, coming back to us month on month and sending us supportive messages, the last year has seen our business grow exponentially – and our donation has increased significantly despite the financial pressures of a growing enterprise.

We did not expect to be donating this amount of money within 2 years and we are working extremely hard to ensure that our donation grows, and continues to be a long term source of support for CALM. 

As you can see in the figures above, your support has enabled us to donate £11,525.27 between April 2019 April 2021. CALM estimates that each potentially life saving phone call costs £8: this means that our donations have helped answer 1440 calls. That’s 60 calls per month, and over 2 calls per day

You’re the reason why this is happening! So thank you!!

Looking Forward

It cannot be ignored, that the pandemic has had an enormous impact on the mental wellbeing of millions of people in the UK, and many, many more globally. The impact is yet to come full into view.  We are quite literally coming out of one crisis, and heading into another – a mental health crisis. 

CALM have seen a 37% increase in calls since the first week of lockdown, so it is clear that their phone line, and support for mental health services, has never been so valuable as it is right now. 

The next year for us will be focusing more on capitalising on the new market requirements, and increasing our brand awareness across many business sectors and across the UK.

We’re slowly grinding away to increase our donation to CALM raise awareness about mental health and push ourselves to create  longevity for our business and for our support for CALM. 

CBD Oil VS CBD Vape | What is the difference?

with No Comments

What is the difference between CBD Oils & CBD Vapes?

The use of CBD is wide and varied. It has been rolled up within the ‘wellness’ industry but at the end of the day, it is the second most abundant component of cannabis; a plant well known for being smoked.

As technology has advanced, the way in which cannabinoids are inhaled has changed slightly. These days, concentrated oils (called distillates) are being put into cartridges, flavoured with terpenes, gently heated and are inhaled using a pen. These are much more discrete, more potent and sometimes more enjoyable than the flower itself.

The other alternative is that you are reading this post and wondering whether you should be buying a vape or something else? We thought that we would take the time to discuss some of the benefits of vaping CBD and compare it to taking a CBD oil.



CBD Vape vs Oils

As a way to start with, we thought that we would compare two different ways of consuming CBD and the merits of both. CBD oils are where most people start their journey lets start there:


CBD Oils, Pastes & Edibles

  • Great for wellbeing & general benefits
  • Low impact on the body (really good for you)
  • Builds up over time, but lasts longer
  • Easy to dose and manage
  • Part of a healthy diet


Edible CBD products (like oils, capsules, pastes and gummies) are all absorbed very differently from vapes. For example, edibles (like capsules) affect the lower-end of your digestive system as they are absorbed there; because of this, the CBD in our system builds up more slowly and the effects are more general/body-wide. It also means a lot of the cannabinoids are wasted during the digestive process and metabolism process in the liver. While much of the cannabinoids are wasted, the effects last longer and the build-up can result in a long-lasting boost in wellness.

With a CBD oil, the CBD is absorbed directly into the bloodstream when put under the tongue and then absorbed via the digestive system when swallowed. So oils are a perfect middle-ground for an effective long and short term CBD dose.

With all edible forms of CBD, there will be some wastage of the cannabinoids and the levels of cannabinoids will need time to build up to have full effects – our body is made of water so an oil-based compound like CBD makes it difficult to be absorbed. The bioavailability of CBD always up for debate but depending on what resources you read, the estimate is that our body uses between 17% and 30% of the CBD at a time. This will change with Liposomal CBD products.

One of the biggest benefits of edible CBD that it is low impact on our body – it’s really good for you! The oils and edibles are designed to improve your general well-being and to improve your standard of life. Our body is a delicate environment and the best way to preserve and protect it is via an edible daily food supplement.



  • Recreational, not for direct wellbeing
  • Fast-acting instant hit of cannabinoids
  • Much more intense and noticeable effects
  • Enjoyable flavours and great for relaxing with
  • A super alternative to smoking THC cannabis
  • Ideal for combining with a daily CBD food supplement


Vapes are very different as the cannabinoids are absorbed through your lungs. The cannabinoids are diffused directly into your bloodstream in a high concentration: the CBD misses the digestive system and liver so much less of it is wasted in our body (but almost 95% of the cannabinoids are exhaled).

Inhaling the vapour results in a huge spike of cannabinoids in the bloodstream which peaks and fades over the period of about 1-2 hours.

Most users report an intense ‘hit’ which is great for a short sharp blast. While oils and edibles build up slowly and have more general effects on our body, the effects of vapes tend to go as quickly as they came with few long-lasting benefits. It means that they are perfect as a dose of high-strength CBD as and when you feel you need it. You can happily combine a daily dose of the oil, and a vape to enjoy at any time.

We see vapes as more of a recreational product that should not necessarily be considered as a ‘wellbeing alternative’. Other than air, nothing you breathe in is good for you, so the vapes are in our minds should not be seen as ‘healthy’ in any way.

The cannabis vapes are more suited as a product to enjoy and to relax with. There is a misconception that vaping cannabis extracts is less harmful than smoking tobacco, but this has not been confirmed by science and there are still risks involved with vaping cannabis extracts.

We found that cannabinoid vapes are a fantastic alternative to smoking (tobacco and THC cannabis). More often than not, people who smoke lots of cannabis enjoy the flavours but do not want the side effects which come with high THC strains during the day. Terpene infused vapes taste and smell like cannabis without the psychoactive effects so are great for a daytime break from THC.


In Conclusion – Should I use CBD Oil or a Vape?

So, if you’re considering trying CBD then you may need to think a little bit about why you’re taking the CBD in the first place. If the purpose is general wellbeing, then an oil/edible is for you. If you would like something fun to relax with, or as an alternative to smoking then the vape is a great place to be. If you don’t know, why not try both!?

CBD Novel Food Update 2021 | What Does It Mean?

with No Comments

CBD Novel Food Update 2021 | What Does It Mean?


Coming into 2021, there will be changes to the CBD that you can buy in the shops/ or online. This will be the first major attempt by authorities to regulate the CBD industry.

It will mean that many CBD products will be taken off the shelves. We have known that this was coming for a number of years and it doesn’t come as a surprise to us, but this may be heartbreaking news for many reading this.

It is a very disappointing time, but there is certainly hope at the end of this.

So, we wanted to take the time to explain what novel food is, and how it may affect the industry as a whole (including us). There are many unknowns, so we will keep this post as up to date, informative and unbias as we can.


What is Novel Food?

Over a year or so ago, the food standards agency set a deadline for CBD novel food applications as the 31st of March 2021. So, What is a ‘Novel Food’?

A novel food is defined by being a food (a substance which is eaten) that has not been widely consumed by people in the UK (or EU) before May 1997; meaning that there is no ‘history of consumption’ before this time. Examples include:

  • New Foods | For instance, Phytosterols and phytosterols (plant-based fats) found in Vegetable spreads as a replacement for butter.
  • Traditional Foods Eaten Elsewhere in the World | Baobab extracts and powders (popular as a super-antioxidant), Chia Seeds.
  • New Processed Foods | Bread which has been fortified with Vitamin D using ultraviolet light.

While we may take these foods for granted right now, before 1997, they were not part of our diets in the UK and were subject to testing and analysis before being declared a new safe edible substance.

CBD products, Hemp extracts and Cannabis extracts are currently undergoing the process of a full application to determine them a Novel Food; thus making these available to the public on an open market.

The extracts intended to be used as a novel food will go through a rigorous testing/ analysis regime:


‘Part 1

It should contain the administrative data, such as information relating to the applicant.

Part 2

It should contain information specific to the novel food such as:

  • identity of the novel food
  • production process
  • compositional data
  • specifications
  • the history of use of the novel food and/or of its source
  • proposed uses and use levels and anticipated intake
  • absorption, distribution, metabolism and excretion
  • nutritional information
  • toxicological information and allergenicity

It should also include a list of all references.

Part 3

It should include:

  • the glossary or abbreviations of terms quoted throughout the dossier
  • the certificates (on the accreditation of laboratories, certificates of analyses)
  • full copies / reprints of all pertinent scientific data (published and unpublished)
  • full study reports
  • scientific opinions of national/international regulatory bodies’ 

source: https://www.food.gov.uk/business-guidance/regulated-products/novel-foods-guidance


For CBD products, the extracts and manufacturing methods are to be subject to scrutiny to determine the safety, effectiveness and quality of the extracts used. It seems that any extract with a higher than base level of THC will not be accepted during this process.

The likely extracts to pass will be: Broad-Spectrum and CBD Isolates.

There are many who strongly object to this process as they (rightly) argue that Hemp and Cannabis have been recorded to be consumed in the UK as a foodstuff since King Henry the 8th, and it was only outlawed in the last century (medical use was prohibited in the 1970s). Even last year, the Food standards agency we’re only subjecting CBD isolate to novel food analysis until (allegedly) the home office put pressure on them to include all cannabinoids (according to a Seedourfuture post).


How Will This Affect Us?

A novel food licence is not granted across the board to a substance, in this case, each extract that is being used to produce an edible CBD product must be tested and approved. There are thousands of companies who produce an extract, but only a handful will be granted a licence; the implication of this will be that only products produced with approved extracts will be available for sale. All others will be deemed either illegal or will fall somewhere in a grey area.

It is likely that any extract which contains a base level of THC will not be approved, meaning that there is potential for many full-spectrum products to be removed from sale. The law seems to be changing to try and ensure that no full container contains more than 1mg of THC; the size of this container is yet to be determined.

The impact of the legislation may mean that thousands of companies (good, bad or ugly) will find by March the 31st, their products are unsellable or illegal.

We knew that this was coming and we have ensured that our network is a tight ship, yet there are no guarantees. An application will be made on our behalf by our manufacturing partners but which extracts will be accepted, if any, is still up in the air. This seems that the approved extracts may not include our true full-spectrum extract, however.

Most likely, our products will undergo some form of reformulation to fall under UK guidelines but we will push the boundary as much as possible, and retail full-spectrum status wherever we can. Our CBD paste will be discontinued until further clarity around full-spectrum products is opened.

There are some positives to be drawn from this:


Some Good News

  • After March, the products on sale will be tested and secure making it easier for the consumer to know what they are taking. The extracts will be of high quality and there will be less chance of buying something fake.
  • Good news for us: is that CBD will finally be accepted as a ‘normal’ commodity. Over the years, we have been banned from payment platforms, denied access to bank accounts, loans, and subjected to enormously high payment gateway fees. Hopefully, this process will make it easier for ethical companies to thrive.
  • The Novel Food process will not be for cosmetics or vape products. These will still be left alone.


Some Bad News

  • Many great and ethical companies who sell full-spectrum CBD products will likely need to change their oils/extracts. This means that those who have been enjoying the full-spectrum extracts will need to either take more CBD or go underground. This may actually lower the effectiveness of products on the market and leave many who rely on these products without for an undisclosed period of time.
  • Those who go searching for full-spectrum CBD will have less protection or accountability. Those who wish to sell the products regardless may face criminal charges/ stock seized as if they are selling fully illegal cannabis.
  • There is no reason why full-spectrum should be withdrawn from sale as it is safe and effective: the last 3 years of trading has been proof of this.


The Controversy

Before finishing up the post, it is worth mentioning the controversy behind the scenes. It is no secret that there are many who believe that this process is a way to ‘medicalise’ cannabis so that it can be retained for pharmaceutical companies. We cannot deny the benefits of full-spectrum cannabis extracts, and they know there is money to be made.

It is also no great secret that senior politicians currently in government have strong links with board members of pharmaceutical companies who are involved with the growing and extraction of medical cannabis.

We like to keep a balanced view on this, and hope that common sense prevails. Many in the industry are said to be moving to fight this legally and by small acts of resistance. Could this be the first steps toward full legalisation of cannabis? We shall see.

If you want to help put pressure on the government to open access to full-spectrum CBD you learn more about the ‘Seed Our Future‘ Campaign by clicking the link here (an article from Leafie which breaks the process down). You can get involved along with us to write to your local MP and show how many people rely on full-spectrum extracts.

We feel that this is the start of the medicalisation of cannabinoids by the pharmaceutical industry, but we know that if we raise a big enough voice, we should be able to retain natural cannabinoids and reserve the right to make our own choice about which cannabinoids we consume. 

If you’d like to join the battle, send Seed Our Future a message and see how you can help!



What Are CBD Concentrates?

with 1 Comment

What Are CBD Concentrates?

As you delve deeper into some of the more serious CBD products out there (particularly if you are interested in CBD vape products), then you may come across a range of products which fall under the umbrella of CBD concentrates. (If you already know what concentrates are, then you can skip on a bit for some more in-depth information)

You may have encountered anything from CBD vape pens to a strange little pot of CBD crumble / wax, or of golden-syrup or a big glass rig for ‘dabbing’. Although CBD concentrates find their origins within the high THC market, there is a growing interest in this bubbling range of vapeable cannabis extracts. Many people see concentrates as a hard-core cannabis sub-culture but it really isn’t – for many, they prefer the fact that concentrates are cleaner, and the taste and effects of the strain is more identifiable. Particularly if you’re interested in CBD vape oil, a concentrate is a much better alternative.

So let us introduce you to the world of cannabis / CBD concentrates.



What Are Concentrates?

In very simple terms, a cannabis concentrate is a potent extract taken from the cannabis plant. Generally, they are a high potency form of cannabis that is vapourised (or dabbed) using specially designed equipment; you could be as advanced as a £3000 bit of glass or a small electronic vape/dap pen.

There are a variety of ways to extract these concentrates, and they come in an array of different forms, flavours and characteristics. Some come in the form of a powder, others in a crumbly waxy texture, some like sweet syrup and others like diamonds. Although each is extracted in the same way, the process that they undergo after they have been extracted determines which form they will appear in.

There is a huge ‘dab’ culture in the US at the moment, and it is a sub-culture of the larger THC rich cannabis culture. THC is still very illegal in the UK, all legal cannabis concentrates are rich in CBD, and contain very little THC if any at all.

What makes CBD concentrates so popular is their powerful flavours, the fact that they are cleaner than smoking, and the potency of the cannabinoid content is increased hugely. Concentrates are packed with terpenes which are active ingredients that can change the way our body uses cannabinoids (learn more in our Beginners Guide to Cannabis) and have their own aromatic effects (like putting lavender in the bath).

A lot of the concentrates take their flavourings and effects from famous cannabis strains, like Pineapple Express or OG Kush. This makes them a sober alternative to the real thing.

Whether you like to enjoy a couple of puffs ever so often, or a huge dose at once then a CBD concentrate may be what you’re looking for. They are also ideal for those terp-chasers out there who love to try and experiment with all the different flavours and effects.

If you’re new to concentrates, think of them as your own personal aromatherapy.


Types of CBD Concentrates

We’re going to list almost all of the important concentrates that you can find but a good chunk of them will be reserved for the THC market. There are some which simply cannot be sold in the UK without having access to illegal substances.

There are two notable types of CBD concentrate: those that are extracted with a solvent (such as CO2 extraction which we use for our oils) and the other is without solvents.


CBD Distillate

CBD distillate is potentially the first concentrate that you will encounter. A vape cannabis distillate is thick and oily – which is not unlike golden syrup. The distillate usually contains between 30% and 70% Cannabinoid content and has a powerful terpene flavour. Most of the vape pens and CBD cartridges that you find on the market contain a Distillate. You can also buy refill tubes and vape a distillate using a dab pen or rig.


CBD Crumble / Wax

CBD Crumble and wax are pretty much the same thing. One is a little drier than the other. Both are a dry extract which has a soft and waxy texture. They are usually found in little pots and contain a huge dose of cannabinoids, and a really nice, clean terpy flavour. Most people who enjoy CBD Crumble/ Wax are a little more experienced with their dabbing. Although the Crumble can be easy to use, it requires some set-up (whether you use a dab rig or a dab pen).


Sauce & Diamonds

Sometimes you see these two as separate, but they are really from the same thing. After the extraction process (more often with certain solvents) the extract needs to rest so the solvent is completely evaporated. While it rests, the cannabinoid content starts to crystalise into diamonds and the terpene content separates into a thick, sticky terp sauce. You can easily separate the two for a tasteless high potency cannabinoid experience – or a powerful terp flavour. The Terp sauce is very popular in the UK for those who like to vape, without the cannabinoid content.


CBD Isolate

The isolate debate is hot right now: should it be allowed to be sold or not? Regardless, it is a concentrate that you find quite often. The isolate is a white powder which is fairly cheap to produce, cheap to buy and can be produced in huge batches. If you simply want a pure, tasteless CBD extract then this is what you re looking for.


CBD Shatter

The final CBD concentrate we will include is the CBD shatter or glass. The only difference between a CBD shatter and distillate is the texture. As you may expect, the shatter has been set to be hard and brittle so that it is easy to break off a shard to be added to a rig or dab pen.

Liposomal Vs Regular (Water-Soluble) Supplements

with No Comments

Water-Soluble vs Liposomal Supplements (Vitamin C & Multivitamins)

Food Supplements are for sure a way of life now.

Whether you heard about them on a trip to the doctors, or you have been converted by a Joe Rogan podcast, food supplements have long been considered an essential part of your daily wellness routine; just as important as brushing your teeth.

While a balanced diet is absolutely essential for getting all the essential nutrients and fatty acids, there is only so much you can fit into a morning health smoothy. This opens the door to a food supplement or two.

While there are a mind-bending array of health supplements out there (including Neurotropic mushrooms, Omega fats, Cannabinoids like CBD and even Algae) the most common you can find, often in the supermarket, are Vitamin C and a Multivitamin Complex. Whether you prefer a tablet, a juice shot or an effervescent tablet the vitamins are delivered via a water-soluble formula. One of the most well-acknowledged disadvantages of a water-soluble vitamin is its Bioavailability (or lack of) – which is why Liposomal Supplements are becoming increasingly popular across the pond in the states (and the technology is being used in medicine).

Click this link if you’re only really interested in Liposomal CBD (it will scroll you down to the relevant bits)

So, what is the difference between a regular water-soluble supplement and a Liposomal supplement?

What Makes a Liposomal Supplement Different?

The crux of this blog post is really the battle between a substance that is ‘water-soluble’ and one which is ‘fat-soluble’. Each substance is absorbed differently by our body which ultimately determines how effective the absorption process is.

Let’s use Vitamin C as an example as it is a naturally water-soluble substance. When you eat food which is naturally rich in Vitamin C (like an orange) or drink a water-based supplement the Vitamin is absorbed into our cells via a transporter called SCV2 – but this transporter can only deliver so much and our body only needs a small amount at once. This means that there will be a lot of spare Vitamin C sloshing about – until it leaves our body in the form of rather expensive urine.

In short – it means that if you take 2 1000mg tablets of vitamin C, you will absorb the same amount as if you had one – the rest is peed out.

A Liposomal supplement is designed slightly differently to increase our body’s ability to absorb and retail the Vitamins which are naturally water-soluble by changing the delivery system to be absorbed as if it were fat.

In very simple terms, Liposomes are microscopic bubbles (which resemble Phospholipids which can be found in human breast milk) of fat which encase the valuable substance. Rather than being absorbed as a liquid, the Liposomes are absorbed into the small intestine very quickly and effectively into the bloodstream. There are plenty of scientific studies which find that the levels of (for example) Vitamin C are much, much higher after consuming a Liposomal Supplement, rather than one that is water-soluble.

To add to that, the Liposomal bubbles protect the valuable Vitamin C from the harsh digestive tract and do not need to use the SCV2 transporter to enter the cell, as their structure already mirrors the format of the membrane in the cell. It results in an almost unrivalled delivery system of a Vitamin directly into our cells. Overall, it means that the amount of Vitamin C used by ur body is greatly increased. While exactly how much more effective the Liposomal supplement is, some sources claim up to 5x more effective – also stating that regular supplements are 20% effective, while Liposomal supplements are up to 90%.

So Let us summarise these points:

  • Increased Absorption into the Blood Stream
  • Protects Valuable Nutrient from Digestive System
  • More Bioavailability on a Celular Level
  • Less Waste (Less means way more)

This is particularly exciting for a number of demographics- including the over 60s who struggle to absorb traditional forms of supplements.

Liposome technology is so effective that it is being used as a delivery system for certain medical drugs. Very exciting. Find below and nice little image which gives you a better idea how the Liposomes work:

In Short, The Liposomal supplements are much more effective than the regular Vitamin supplements that can be purchased at the supermarket. So if you are looking for way more bang for your buck, then you should absolutely invest in a Liposomal supplement. You can find a whole range of these advanced supplements online – while these supplements are a little more expensive than the alternative, they are absolutely worth it!

Liposomal CBD

This is where things get exciting. 

The one thing we can say about our body is that is particularly rubbish at processing CBD. Cannabinoids in general are not particularly bioavailable. 

CBD struggles to enter the body because it is not water-soluble and cannot enter our cells very easily. 

Unless the CBD is absorbed via the sublingual gland, the CBD is processed via our digestive system and liver. Only a small amount of CBD is absorbed by the body and the rest bounces around, becoming damaged and wasted.

Cannabinoids happily bind to fat though. So it wraps itself inside the phospholipids nice and snug. 

The real benefit of Liposomal CBD is that the cannabinoid compounds are protected while they enter our tummies. Some research suggests that the presence of ‘lecithin’ (found in most Liposomal formuals) helps to ‘smooth’ out the fatty cannabinoid compounds, making them easier to process. 

The result? There will be a high concentration of CBD in your body for longer, and less waste. 

While the jury is still out on exactly how effective these are, there is no doubt that a Liposomal CBD supplement goes further. Some studies suggest that the CBD is absorbed 4x – 5x better. When you try a supplement like this, you will see that it comes on quicker, and stronger. 

Almost everybody who tries a Liposomal CBD formula notices the difference. 

1 2 3 4 5