By trade, we are both website and internet geeks and came into the CBD industry back in 2017 by chance. We very quickly generated a passion for CBD which has ultimately lead to the creation of CBDiablo.
We learned a lot about Cannabis from our work and saw the potential that the Hemp plant could unlock for our well-being & making positive change. In early 2019, we had become fed-up with our time spent in the CBD industry and made steps to build relationships with industry leaders to build something we could be proud of.
Our branding and ethos are purposely somewhat of a paradox. We really didn’t want to take ourselves too seriously.
We set out to go against the grain and do the opposite of what the industry was doing. We wanted to create something that has depth, provides industry-leading CBD products, and a company that stands up for something!
We have built our ‘Good vs Evil’ brand around the negative perception of Hemp and Cannabis. Hemp (which is part of the Cannabis family) has been illegal since 1928. The action of growing or cultivating the Cannabis (or Hemp) plant was outlawed in 1964 and it’s ‘medical’ use was prohibited in 1971. We wanted our brand to use this ‘bad’ plant, and use it for good.
Well-being and happiness come from the small things and we wish to preserve that mentality in our company. The devil is always in the details.
Poor mental health has that has impacted everyone involved in CBDiablo and is something we all feel strongly about. Mental health in young people has become a crisis and we feel like we need to use our time, personal experiences and skills to help support those suffering from mental health issues.
Currently, we are going to be giving 20% of our profits into the support of mental health across the UK. As it stands, we are officially sponsoring CALM (Campaign against Living Miserably) and we have been featured on their marketplace.
Male Suicide is the biggest killer of men under 45 in the UK, which shows us that we need play our part. CALM offer an extremely valuable phone line and point of contact for anybody who feels as though they need to talk, or if you’re worried about somebody you know and need some advice!
We All Have Demons.
Talk! It Helps.
One of our combined dreams was to sponsor a sports team, particularly a rugby team (More coming with Daemon Power). Rugby is a sport both of us follow and we regularly watch family members play on an international level.
We are delighted to have been given the opportunity to become the main sponsor of the Edinburgh Eagles Rugby League team. Our initial sponsorship will be for two seasons, however, we look to continue to invest into the team for as long as we can.
Edinburgh Eagles is a community Rugby League team in Edinburgh with huge ambitions in the Scottish, and Northern English leagues. The team is supported by a network of volunteers, players and core staff. We’re so proud to be able to say we have been able to become the main sponsor and help the team thrive. Our investment in the team has become personal.
Rugby is a sport that offers a community space for those who struggle with their mental health, and this has become even clearer after conversations with the players. We aim to work alongside the players to develop CBD products to aid their performance, and support projects which aim to maintain their well-being during their rugby careers.
We’re really excited to be part of the Eagles journey and looking forward to watching the whole club grow.
If you’re local to Edinburgh and wish to support, or play with the Eagles, or become a community owner click the button.
The Deity of All CBD
Our CBD products are awesome and we know it. From the very beginning, we have been completely uncompromising when it comes to what is in the bottle. So much so that we are constantly listening to our customers, and tailoring our products to follow the science. From taking full advantage of the entourage effect and whole plant products to using an MCT oil base to improve the absorption rate of CBD. We just want to produce the very best.
We aim to provide something that is effective and of traceable & provable supremacy. The Deity of all CBD oil in the UK. A supreme being.