The Team

Ian McLaren

Co-founder |


Sam looking very tired during his ultra-marathon.

sam Williamson

Co-Founder |


By trade, we are both website and internet geeks and came into the CBD industry back in 2017 by chance. We very quickly generated a passion for CBD which has ultimately lead to the creation of CBDiablo

We learned a lot about Cannabis from our work and saw the potential that the Hemp plant could unlock for our well-being & making positive change. In early 2019, we had become fed-up with our time spent in the CBD industry and made steps to build relationships with industry leaders to build something we could be proud of.

Our branding and ethos are purposely somewhat of a paradox. We really didn’t want to take ourselves too seriously.

We set out to go against the grain and do the opposite of what the industry was doing. We wanted to create something that has depth, provides industry-leading CBD products, and a company that stands up for something!

We have built our ‘Good vs Evil’ brand around the negative perception of Hemp and Cannabis. Hemp (which is part of the Cannabis family) has been illegal since 1928. The action of growing or cultivating the Cannabis (or Hemp) plant was outlawed in 1964 and it’s ‘medical’ use was prohibited in 1971. We wanted our brand to use this ‘bad’ plant, and use it for good.

Well-being and happiness come from the small things and we wish to preserve that mentality in our company. The devil is always in the details. 

Our Mission

 Poor mental health has that has impacted everyone involved in CBDiablo and is something we all feel strongly about. Mental health in young people has become a crisis and we feel like we need to use our time, personal experiences and skills to help support those suffering from mental health issues. 

Currently, we are going to be giving 20% of our profits into the support of mental health across the UK. As it stands, we are officially sponsoring CALM (Campaign against Living Miserably) and we have been featured on their marketplace. 

Male Suicide is the biggest killer of men under 45 in the UK, which shows us that we need play our part. CALM offer an extremely valuable phone line and point of contact for anybody who feels as though they need to talk, or if you’re worried about somebody you know and need some advice!

We All Have Demons.
Talk! It Helps.

Our Products

The Deity of All CBD Oil


Nature is about Synergy: it is what these symbols represent. Synergy is when a lot of small components work together to enhance and regulate each other; to make the most of their beneficial effects inside our body. This is particularly true when it comes to cannabinoids which have a powerful synergistic entourage effect.

Where we can, we endeavour to ensure that each of our products contains a natural range of beneficial bioactive ingredients which complement each other. We keep our products as natural as possible and as effective as nature intended them to be. 

Well-being and happiness comes from the small things, and we wish to preserve that mentality in our company. The devil is always in the details. 


There are a lot of unknowns when it comes to Cannabinoids, and we pride ourselves on providing products which are industry-leading in quality, research and development. From the formulas we use, to farming methods employed, to CO2 extraction methods: every aspect of our products must be as good as can be achieved. Our approach to our CBD is uncompromising and we expect nothing less than perfect.

We constantly strive for the most effective CBD products that nature/science can produce and give more back to our customers. All while supporting something close to our hearts: mental health. 

The star of the show must be what is in the bottle – be safe in the knowledge that we have your back on this one. 


Talk about a cliche, but we really love what we do.

We set out to make sure that our company would be a force for good, both for mental health but in the CBD industry as a whole. It is our love for what we do that drives us forward. Therefore, it goes without saying that we have put a lot of love into our products, our service and our ethos. 

Mental Health is something that is really close to our hearts and is a very important part of our business. As it stands, 20% of our profits are donated to CALMzone every month to help keep their phone lines open – it is something we will continue to do as we grow. 

Love is the secret sauce to a happy life.

Our oils are awesome and we know it. From the very beginning, we have been completely uncompromising when it comes to what is in the bottle. So much so that we are constantly listening to our customers, and tailoring our products to follow the science. From taking full advantage of the entourage effect and whole plant products to using an MCT oil base to improve the absorption rate of CBD. We just want to produce the very best.

We aim to provide something that is effective and of traceable & provable supremacy. The Deity of all CBD oil in the UK. A supreme being. 

Currently you can choose from 500mg/5% (Dina) & Full Spectrum 1000mg/10% (Diablo) full spectrum hemp seed oils, 1500mg/15% (Dian) and 2000mg/20% (Deity) 

CBD in MCT oil and a raw hemp extract paste. We’ll also soon be releasing CBD capsules/pills , CBD Concentrates and we just added THC free CBD sprays (2.5% , 5% & 7.5%)

Finally a range of vape products: a full spectrum CBD Vape pen/ cartridge kit & a CBD crumble

All of which are available at wholesale / retail deals and contain a meaningful level of CBG